MARKETING STRATEGY CONSULTING

Where to start? Should we rethink our product and service offering? Who are my clients? Do I really know them well? Who are my competitors? Why don’t I always win my bids? Why should a client choose me over a competitor? Am I communicating well with my clients? What is the triggering factor? In short, what do we really need in terms of marketing?

The Importance of Strategic Marketing

Marketing is a vital strategy for any business seeking to grow and succeed in today’s competitive market. It’s a process that involves studying consumers’ needs and desires, creating products or services that meet those needs, and promoting and distributing those offerings through effective channels.

Here are some of the areas our consultants cover to help increase your business’s visibility and drive growth:

Building Brand Awareness

Marketing helps create strong brand awareness for your business. A strong brand makes your business easily identifiable in the market and helps differentiate you from your competitors. This can help attract new customers and retain existing ones, as people tend to trust brands they know and recognize.

Targeting Customers

Marketing also enables businesses to target the customers most likely to purchase their products or services. By using segmentation tools, companies can identify customer groups with similar needs and desires and create specific marketing campaigns to address those needs. This allows businesses to better understand their customers and offer products or services that meet their expectations.

Increasing Sales

Marketing can help boost your company’s sales. By creating effective marketing campaigns and targeting the right customers, businesses can generate qualified leads and sales. Content marketing techniques can also be used to create high-quality content that attracts customers and encourages them to purchase.

Customer Retention

Marketing is also important for customer retention. Companies can use relationship marketing techniques to maintain a strong connection with their clients and build loyalty to their brand. This can include loyalty programs, special offers, discounts, or other rewards for loyal customers.

Measuring Results

Marketing also plays a key role in measuring the results of your campaigns. By using analytics tools, companies can track their marketing performance and identify areas for improvement. This allows for more informed decision-making and a better understanding of how effective their marketing efforts are.

Marketing is a specialized skill; it’s one of the core functions of a business that, when mastered, can give you wings. Before launching marketing actions, it’s crucial to ask the right questions, conduct thorough analysis, and position yourself strategically in the market.

How We Can Help

Understand and challenge your business model
Build or refine your value proposition
Analyze your sales and marketing expenses to determine the ROI of each investment
Evaluate your service offering to enhance it based on market potential and opportunities
Identify and understand your market segments through client interviews
Build customer personas
Conduct a SWOT analysis of your marketing and sales
Align your marketing with your company’s direction (goals, vision, mission, and values)
Define marketing objectives that support your business goals
Use this strategic reflection as an opportunity to rally your teams in the right direction
Define a concrete action plan to align all marketing activities with your objectives
Develop a strong and relevant brand for your market
Create a content strategy aligned with your business strategy, one that communicates your offering and connects with your customers
Develop a digital marketing plan that includes strategies for Google, Meta, LinkedIn, SEO, website, radio, outdoor advertising, and TV if needed
Find partners to help manage your digital campaigns or develop tailored tech solutions
Contact us today to talk about your situation so we can come back with a proposal tailored to your business goals.