France Cantin is a Sales Management professional with over 28 years of experience within the industries of retail, print, online and mobile advertising including Search Engine Marketing (SEM) and Search Engine Optimization (SEO). She began her career in sales as a Representative and soon thereafter a Sales Trainer and facilitator. Her passion and work ethic propelled her into leadership roles such as Senior Sales and Training Manager. France has a significant experience with Sales Strategy Management as well as Training and Talent Development. A passionate individual, her natural leadership style means that she excels in needs analysis, coaching and mentoring. France’s expertise in training development and facilitation allows her to conceive and implement dynamic and engaging training programs (face to face, webinars, videos, etc.) for a wide range of topics including new products, sales tools, systems, sales/interpersonal skills, etc. as per the A.D.D.I.E. model and in compliance with andragogy’s principles.