Marketing is a vast field which, if it is well mastered, becomes the main vector of growth for companies, in support of sales and finance.
But where to start? Which product or service to sell? To whom? How to sell and advertise it? What budgets should I consider? What marketing vehicles should I use? Traditional marketing or digital marketing or both?
These are all questions that need to be answered so that you can maximize your Return On Investment (ROI).